- About Us
The Good-Earth Store may not be a tech company, but the story begins the same:
“It all started in a garage in Silicon Valley…”
Well, it was also partially in a spare bedroom, part of the living room, and a hall closet. In June 2007, the Good-Earth Store started when Starla decided to sell Terramin. She had discovered the product on a documentary which mentioned NASA has used it in their space program. Always dabbling in health products, she decided to give it a try. After a few weeks, she finally had relief with the pain in her arms, and decided to call the owner of California Earth Minerals to give a testimony and thank them. “I love it so much I could sell it,” she said, to which the owner replied, “Why don’t you?”
In 2018, we merged/incorporated Good-Earth Store with our other business, Vita Elementa LLC, which manufactures the product line Muddy H2O Etc. Vita Elementa LLC is owned by both Starla and her oldest daughter Dana, so we are a true mother-daughter company.
The Good-Earth Store may be out of the garage, but we are still a family business and very much hands-on like the early days. Every product we sell, we have tried at some point and decided it was awesome enough to go up on the site. It’s why we put a “Why I Love it” at the end of each product description. We want to be a bit more personable on what can sometimes seem like an impersonal web.
Thank you so much for your 10+ years of business! Here’s to another 10!
Starla & Dana